What gives us the edge?

In 2016, a trailblazing chicken restaurant group called Absurd Bird was born. While it won all sorts of accolades, it began to feel the pain of an overloaded casual dining scene and the onslaught of the delivery platforms. We were great at delivery so we doubled down on that and began to build out the bits we knew as operators were vital to success in a digital-first world.

Once upon a time, there were a bunch of Absurd Birds....

Absurd Bird launches in the UK
With 6 restaurants across the UK, we begin to feel the pinch of over saturation and the onslaught of food delivery platforms
We become a digital first restaurant group- launching over 10 virtual brands across our sites

We used our restaurants as mini-labs where we tried, tested, learnt, built and measured what mattered for operators to become super efficient as they transitioned to this new digital world.

We signed a major rollout deal with an entertainment group across over 120 sites, helping them digitise their kitchens for food delivery.

Covid hits and we work with operators struggling to adapt from hotels, casinos, bingo halls, catering kitchens to pubs and help them make the transition
We launch in Australia and become one of fastest growing host kitchen operators in the country
Having tried and tested our brands across our own restaurants and host kitchens, we launched our full stack delivery solution in the UK and Australia.

We then helped casinos, hotels, catering kitchens, pubs, clubs - basically anyone that had a commercial kitchen to better utlise their kitchens and to digitize their operations. 

January 2020
Dan moves back to Sydney to join a Global startup incubator called Antler. He convinces Adam to join him.
April 2020
🚀 relume launches
For various reasons, Dan and Adam decide to turn down a $100,000 investment from Antler and start their own business venture, without taking outside investment.

To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.

June 2020
After building 11 websites on Webflow in under 6 weeks as a way to test a number of business ideas, Dan and Adam decide to stick to what they know best and launch Relume - a company that designs and builds beautiful Webflow websites.

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

We've taken all our learnings as operators and years of food delivery experience to create a winning formula.

You've heard our story, it's now time for the world to hear yours.

Joining the KBOX community
means you'll also get…

KBOX Brands

Our award winning hero brands


Training & the K.app

Brand training for your staff virtually


Promotional advice on delivery platforms

Ongoing Support

A dedicated UK based account manager


Marketing and launch campaigns support

Take back control of your kitchen. Ready to get started?