Our story

What came first? The fried chicken! Then... 🌱


We have 6 physical restaurants


We begin to focus on delivery


we see a 20% weekly increase in sales

partner with a real estate owner

build a portfolio of brands & launch in 60 delivery kitchens


We raise £17m from top-tier investors

go live in 100+ kitchens across the uk

Launch in 15 kitchens in australia


We launch vegan butcher partnership with asda

We meet... you? 😲

The history of Kbox (kitchen in a box) at the start reads like any other restaurant story. It’s rooted in the real challenges we faced in growing our own Absurd Bird restaurants across the UK. During this time we saw first-hand how hard it is to keep a food business alive.

But from our flagship site in Spitalfields, London, we began testing deliveries, winning customers over with our innovative menu and quickly realised that delivery would expand our reach.

Way before the pandemic waved its chaotic wand over the food industry, Kbox founder Salima Vellani could see that one brand in one location wasn’t going to cut it for the delivery market. But, rather than build more remote kitchens, she realised that working with underused commercial kitchens was the answer, and Kbox was born.

Kbox is now building the world’s largest network of virtual kitchens, connected via the intelligent use of data to power a sophisticated ecosystem of marketing, logistics, operations and customer satisfaction.

The team – from Michelin-award winning chefs and food scientists to data and branding wizards  – has unparalleled breadth and expertise in technology, food development, branding, celebrity partnerships and marketing.

Seize the day but secure the future

We feel very deeply that our time on the planet is precious and we owe it to ourselves and our children to make things better.

At Kbox this means a relentless push towards building more sustainable businesses: economically and environmentally.

Plant-based meat alternatives, biodegradable packing made from seaweed and switching our entire supply chain are just a few of the projects we’ve recently been working on.

We know there are many hurdles on this path as we operate in a complex ecosystem but we believe there’s nothing that can’t be solved with a dash of innovation and relentless grit. 🌱