Our leadership

Our world-class executive team is a melting pot of food innovators, kitchen operators, tech geeks, marketing masterminds and commercially minded entrepreneurs 😎

Salima Vellani


Serial global restaurant owner, operator and strategist

Omar Romero

Executive development chef

First Mexican chef to win Michelin star in Europe and worked in senior executive roles with Gordon Ramsay and Gary Rhodes

mark garston

Head of innovation

Chemical engineer, food scientist, creative development chef and creative director of the most advanced culinary kitchen in the world – Heston Blumenthal’s Fat Duck

Brett Haselgrave

Head of operations

Senior operations at Deliveroo Editions and head of food at City Pantry

Umut Alp


Tech leader, building and scaling high-functioning teams for the last 20 years, raised more than $100m from top VCs whilst CTO of Truecaller

Jaclyn Lee-Joe


Former CMO Netflix and BBC

nic yeeles

Head of Marketing & Creative

Founder and CEO, Peg (acquired), brand director for Sony Music and Simon Cowell and creative director at Nüko and Remarkable Group

Karim Vellani

COO and VP of Intelligence

Over 20 years' senior leadership experience in global investment businesses with responsibility for strategy and business oversight as well as developing world-class analytical teams and infrastructure

Norbert Swierad

Head of Product and Tech Integration

More than 10 years Operations / Senior Roles at Mitchells & Butlers, Operations Manager & Tech Innovation at Absurd Bird. Hospitality Tech Expert

Leigh Thompson

Director of Onboarding

Over 20 years experience within Retail Hospitality in a variety of Senior Operations & Management roles

Daniel  waterhouse

board director

General partner at Balderton Capital and board member of Revolut, Infarm, Simple Feast and many more

hussein kanji

board director

Partner at Hoxton Ventures and board member of Deliveroo, Tech Nation, Babylon Health and many more